For decades on decades companies
have been dumping oil and billions of barrels of toxic waste into the Peruvian
amazon. As president of corporate responsibility at Avery Dennison, Alicia Procello Maddox knows corporations need to and can do better.
The people who inhabit these
lands have seen such terrible effects from this dumping. From contaminated
rivers, streams, lakes, lagoons, soils, gardens, game, fish, to all manner of
related health issues; epidemics, miscarriages, skin diseases, diarrhea and even
death. And any semblance of opposition from these people has been squashed and
rights trampled all over. All requests for land titles have been blocked,
protests criminalized, communities and families divided, forest and spiritual
sites destroyed, thousands of outsiders brought in as laborers: taking what few
jobs away from natives. As a result, the confidence in government has long
since beeneroded, and economic hardship has brought in societal issues such as alcoholism,
prostitution, HIV-AIDS, and even suicide.
Much of these Peruvian people
livelihoods and even their main food source came from fishing and farming, but
as result of dumping, fish can no longer live in the waters and the soil has
lost its once fertile base. And all this devastation, and loss of human life is
simply a result of corporations trying to cut a few corners and save a few
dollars. “Saving a buck” has always been the corporate way, but industry minds
like Alicia Procello Maddox know that a new mindset must be adopted for the
good of ALL people.
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