The Avery Dennison Foundation's Commitment to The Natural Step

Alicia Procello Maddox is the president of Glendale, California’s Avery Dennison Foundation, a global leader in the label and graphic materials industry. In her leadership position with the company, Alicia Procello Maddox manages both business activities and the organization’s various environmental interests.

As an industry leader, the Avery Dennison Foundation recognizes the importance of establishing effective, environmentally sound production processes for label and graphic materials creation. To this end, Avery Dennison has established four key principles, known as The Natural Step, in order to better inform green business practices in the future.

The first of the four key principles states that a company should never extract earthly materials at a rate faster than they can be replenished. This concept serves both the planet and the business by minimizing the risk of overworking a specific production resource. Similarly, The Natural Step advises companies to avoid destroying environments at a rate faster than the planet can regrow them.

The Natural Step further encourages business leaders to cease the production of items and materials at a rate that exceeds the time in which nature can break these products down. Lastly, environmentally conscious businesses must preserve the basic rights of local peoples. In other words, businesses should refrain from overworking a natural environment to the point that people in the area can no longer comfortably live and thrive. 

These four steps are key components in the Avery Dennison Foundation’s plan to significantly expand sustainable business practices by 2025.

How to Strengthen Your Personal Skills and Get Things Done - Alicia Procello Maddox California

Having worked as a corporate executive for many years, Alicia Procello Maddox is an expert at “getting things done”. For many years, she has been able to create an unwavering focus in herself, realizing her strengths and faults to be the best employee she could be. It’s no surprise that after all that work, Alicia Procello Maddox has risen so far at the Avery Dennison Foundation. Some strategies Alicia Procello Maddox employs to be the best version of herself are:

• Clarifying Values: Being clear and taking stock of what exactly you hold near and dear has become Alicia Maddox California’ greatest strength. She knows what she wants and knows where she isn’t willing to waver, this is a great quality for any leader to have.
• Personal Mission Statement: By creating a clear-cut personal mission statement for yourself allows you to outline exactly the person you intend to be in your work life. Rather than faltering, from job to job, unsure of what you are to do next. Alicia Procello believes you must write out a concise objective for your career and take all the steps and opportunities that will make that happen and pass on what won’t.
• Reflection and Self Audit: As your career goes on, it can be very beneficial to take a step back and make sure you are truly on the right path for you. Doing the things necessary to make what you want happen and avoiding what will only set you back and have you straying from your goals.
• Where do you excel? By seeing what your major strengths and weaknesses are, you are able to know precisely what it is you need to work on and what areas you are comfortable in. This will allow you to lean on your strengths in times of need, while you wait for your weaknesses to be remedied.
• Following these steps has allowed Alicia Procello Maddox California to have the corporate career she has wanted, if you create a plan for yourself in a similar vein you can clearly and concisely plan out the next few decades of your career, working hard to make sure nothing will stop you!

Alicia Procello Maddox - Change the world for betterment

Considerations race through your minds, an interior monolog of thoughts, extraordinary contemplations, unconcerned things, and even reactions and mean musings. Here and there the attack of thoughts is excessively and you open your mouth and say things you rapidly lament. A progression of humiliation, distress, takes after and you ponder what would you be able to do. What would Alicia Procello Maddox be able to do? While it might appear to be difficult to change everyone’s considerations or even to moderate the falling stream of musings it is conceivable. A stream does not commonly change course suddenly, but rather gradually moves. There are the individuals who can change a stream rapidly, and the individuals who can get up one morning and choose to change considerations for a superior life. For most it takes minor switches that development and give achievement. 

The Devastation of Oil Dumping in the Peruvian Amazon

For decades on decades companies have been dumping oil and billions of barrels of toxic waste into the Peruvian amazon. As president of corporate responsibility at Avery Dennison, Alicia Procello Maddox knows corporations need to and can do better.

The people who inhabit these lands have seen such terrible effects from this dumping. From contaminated rivers, streams, lakes, lagoons, soils, gardens, game, fish, to all manner of related health issues; epidemics, miscarriages, skin diseases, diarrhea and even death. And any semblance of opposition from these people has been squashed and rights trampled all over. All requests for land titles have been blocked, protests criminalized, communities and families divided, forest and spiritual sites destroyed, thousands of outsiders brought in as laborers: taking what few jobs away from natives. As a result, the confidence in government has long since beeneroded, and economic hardship has brought in societal issues such as alcoholism, prostitution, HIV-AIDS, and even suicide.

Much of these Peruvian people livelihoods and even their main food source came from fishing and farming, but as result of dumping, fish can no longer live in the waters and the soil has lost its once fertile base. And all this devastation, and loss of human life is simply a result of corporations trying to cut a few corners and save a few dollars. “Saving a buck” has always been the corporate way, but industry minds like Alicia Procello Maddox know that a new mindset must be adopted for the good of ALL people.